Global Social Advisor @ Digital Rockstars
Nicole Sanchez is a Digital Futurist for clients ranging from big brands to rock bands, including Cisco, HPE and Night Ranger. Drawing from extensive experience in sales, business development and worldwide marketing communications, Sanchez believes live video changes the social media game.
“How to Measure Social Media ROI: Content Marketing Strategies that Drive Sales” presented by Shanna Cook, Senior Social Media Manager at Nokia. The theme of the night was tech—specifically, how these tech brands use storytelling and content marketing to improve social media ROI. According to Cook, “contests, Twitter cards, Google hangouts, [and] gated content” are useful […]