Associate Director, Digital Strategy @ RPA
Mike Dossett leads the Digital Strategy department at RPA. He and his team oversee the development and implementation of marketing frameworks and campaign activations across digital platforms, brand content, and social media for some of the world’s largest advertisers.
“Wearing Data on Your Sleeves: How to Sell Social Currency” was introduced by Alex Mclaughlin, Assistant Manager of Business Intelligence for Who What Wear. The focus of the night was how analytics can drive creative marketing strategies. While this is a topic that’s been touched on a lot at other events and conferences, during Socialize, […]