Senior Social Content Specialist @ Electronic Arts
Brandon Guarneri has worked in digital publishing for over ten years. He currently manages all EA social channels including Facebook, Twitter, Instagram and EA’s corporate blog at EA.com/news. He is a NY transplant, born and raised in Brooklyn, who misses the pizza and bagels very much.
“How to Measure Social Media ROI: Content Marketing Strategies that Drive Sales” presented by Shanna Cook, Senior Social Media Manager at Nokia. The theme of the night was tech—specifically, how these tech brands use storytelling and content marketing to improve social media ROI. According to Cook, “contests, Twitter cards, Google hangouts, [and] gated content” are useful […]