Senior Business Intelligence Analyst @ Who What Wear
As a BI analyst, Alex McLaughlin builds the reporting structures that support the marketing decision makers and strategists. His work creates a deep understanding of social media KPIs that drive business results for Who What Wear.
“Wearing Data on Your Sleeves: How to Sell Social Currency” was introduced by Alex Mclaughlin, Assistant Manager of Business Intelligence for Who What Wear. The focus of the night was how analytics can drive creative marketing strategies. While this is a topic that’s been touched on a lot at other events and conferences, during Socialize, […]