Alex Mclaughlin

Alex Mclaughlin

Senior Business Intelligence Analyst @ Who What Wear

As a BI analyst, Alex McLaughlin builds the reporting structures that support the marketing decision makers and strategists. His work creates a deep understanding of social media KPIs that drive business results for Who What Wear.

My Session

Socialize Los Angeles

Los Angeles

“Wearing Data on Your Sleeves: How to Sell Social Currency” was introduced by  Alex Mclaughlin, Assistant Manager of Business Intelligence for Who What Wear. The focus of the night was how analytics can drive creative marketing strategies. While this is a topic that’s been touched on a lot at other events and conferences, during Socialize, […]

Marketing Social Insights