Director of Strategy @ MRM/McCann
Brendon is the group strategy director at McCann WorldGroup in Singapore and works day-to-day with his team across Asia-Pacific. During his six years in Singapore the agency has won more than 70 strategic and creative awards, such as Digital Agency of the Year, CRM Agency of the Year, Mobile Agency of the Year and Integrated Agency Group.
Above the award recognition, Brendon is driven to create and optimize meaningful brand experiences in people’s lives. He does this with his deep understanding of customer experience strategy, design thinking, understanding of technology, and content. He currently works for multinational brands such as General Motors, 3M, Mastercard, Cisco, Mundipharma, Roche and more.
“Breaking Through the Clutter of Social Media Content” was presented by Brendon Chase, Group Strategy Director at McCann World Group Singapore. With the digital landscape fast evolving, what are the core pillars of a successful social media strategy, and what does it take to rise above the competition in 2017? So how can brands cut through the […]