“Unlocking the Mystery of Social Media Metrics with Magic”   was the topic shared by Ross Martinez, Digimind’s Director, on how to improve the customer experience through a clear  insight-driven social media strategy based on social listening and analytics to ensure.

● Alignment between social KPIs and business objectives
● Measurement of performance according to how well your social media
is driving brand awareness, customer acquisition and engagement

As the second day of Social Media Week came to a close, conference attendees headed to a nearby WeWork venue for a night of networking – in Socialize style! Guests were met with specialty cocktails, delicious food, and an incredible DJ keeping everyone grooving and feeling good all night.

We’d like to sincerely thank everyone who came out and shared this special evening with us. We truly enjoyed your company. Thank you to everyone from Cohn & Wolfe, the Anti-Defamation League, iCrossing, Brand USA, GroupM, MediaCom, BBDO, 360i, Barclays Center, Havas, HSBC, and everywhere else!

Check out the full recap in our blog  and photo album  -you may spot yourself in there. 

Socialize New-York 2017 in pictures