“Predicting the Virality of Social Media Content” was the topic of the very insightful talk led by Haile Owusu, Chief Data Scientist at Mashable.
Owusu kept a crowd of 100+ attendees intrigued on the future of social with the propensity of the company’s proprietary software- Velocity- to predict the virality of social media. While Facebook’s accuracy of predicting content virality is 79.5%, Velocity reaches a 95% accuracy after 1 day across all content.
As content was once traversed through a single line conduit- from sender to receiver, it can now diffuse across several platforms and reach thousands and up to millions of people over the course of 24-hours. As marketers and digital strategists alike try to create the content that will arouse engagement from top audiences, Mashable, creates the top strategy of all- an algorithmic formula that predicts the virality of their content before they even send it.
3 takeaway key points:
Check out the full recap in our blog !