“Wearing Data on Your Sleeves: How to Sell Social Currency” was introduced by Alex Mclaughlin, Assistant Manager of Business Intelligence for Who What Wear . The focus of the night was how analytics can drive creative marketing strategies. While this is a topic that’s been touched on a lot at other events and conferences, during Socialize, we went a bit deeper.
The second presentation of the evening was “Art Meets Analytics: How Data and Creative can Connect your Brand with People” by J Barbush, VP Creative for Social Media and Mike Dossett, Associate Director of Digital Strategy at RPA . They tackled the relationship creatives have to have with strategists in order to produce optimized content.
Maybe it was the sunset, or maybe it was the cool breeze of the night—or maybe it was the open bar—but something about Socialize L.A brought marketers together for a night of good vibes and connectivity.