“Empowering Employees to be Social Advocates and Champions of Your Brand” was the topic presented by Ellie Deutch,  Global Social Campaign & Advocacy Manager of McDonald’s, sharing that activating your own employees can be the best strategy a company can put in place at the age of brand advocacy.

You may not realize their power, but your employees are among some of the best brand advocates that you have at your company. These individuals are passionate about your business, its values, and their everyday focus is on helping your business succeed. They are authentic, educated, and will put themselves in other customers’ shoes to help create a stronger understanding about whatever it is you’re selling. Activating your own employees can be one of the best strategies you can put into place, so why not learn how to engage them to become an advocate for your business?